Friday, October 24th is an important day at WTC Marketing. Not only do we get to release our favorite content related to websites and entrepreneurship and all that jazz, but it’s also my birthday. I’m going to pretend this adds some sparkle to this otherwise routine roundup.
You’ve probably noticed that we use the term “website” loosely around WTC. We don’t bother to talk about the website in a vacuum-- we believe that successful websites have goals, and that these goals are informed by your business goals.
But what about these “business goals”? How do you know if your idea could actually become a business? This week Entrepreneur covered five ways that you can tell whether your rabbit grooming or pantyhose or whatever biz is worth pursuing.
The comments to this video suggest there’s NOT a demand for this kind of bunny-grooming business.
Once you know that people want and need your business idea and that you have the time to put into building it, the challenge is molding that business into what you want and need it to be. Brain Pickings included some wisdom from craigslist founder Craig Newmark on this topic. Newmark notes that “The biggest entrepreneurial lesson I’ve learned has been that you really do need to follow your instincts.”
And this is exactly what Jon Morrow did when building his business, Boost Blog Traffic, in spite of living with spinal muscular atrophy. Leanne Regalla has a great conversation with him on her Make Creativity Pay podcast, “How To Blast Through Challenges to Grow Your Creative Business.” It’s worth listening to the whole thing.
After you’re finished listening to Regalla and Morrow talk about business building, stay tuned and learn from Nathalie Lussier’s podcast on business naming (or, well, coming up with the perfect tagline to complement your business name). A great tagline offers lots of information in a tiny amount of characters, and Lussier lets you know how to write something that fits.
While you reconsider your tagline, take a look at your calls to action (CTAs), too. How do you let people know what you want them to do when they’re on your site? Dan Shewan examines 11 examples on Wordstream’s blog that have already inspired us to take another look at how we’re enticing you to sign up for our email list. (Do it. You know you want to. As a birthday gift to me?)
Anyway, I hope you find this content helpful. And if any of you are actually in the process of building a website for your rabbit-grooming business, let me know. I want nothing more than someone else to manage the wrath of my curmudgeonly bunny.