Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>
I learned two things about Kenny Rogers this week. First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>
Need to catch up on this month’s marketing news? Only got about 5 minutes?Read More >>
Let’s say that you’ve already done your homework.
You know what terms and phrases your users are searching for when they’re looking for local businesses like yours. In other words, you’ve done your keyword research. Now you’re ready to rewrite some of your web pages to suit those phrases.
In theory, this will make it easier for people in your area to find your website when they search using those keywords. You know that a little keyword savviness can make a world of difference in the amount...Read More >>
Are you subscribed to the WTC Marketing newsletter?
If so, you might already have a shiny new handout in your inbox. Today, we’re debuting an exclusive monthly feature for our subscribers – the Monthly Marketing Trend Report.
(... Not subscribed yet? Grab your copy of the report by subscribing below!)Read More >>
Nothing frustrates me more than when people assume copy is easy to write.
“Just be clear,” the naysayers might say. “It shouldn’t take you more than an hour to write that entire website.”
Or even worse: “I’ll do it myself.”
Don’t get me wrong, I believe you can do it yourself. But if you do it yourself in less than an hour with the goal of being “clear,” not only are you going to subject your audience to embarrassing typos (or your editor to hours of rewrites), but you’re probably not...Read More >>
Business owners love to say that they have “great customer service.”
It’s like how job applicants add “detail-oriented” to their resumes. It’s definitely an important feature, and it speaks to something that your audience expects, but it can feel silly when you can’t offer anything that gives the claimsubstance.
Businesses often boast about customer service in site copy, PPC ads, and promotional materials, but this can come off as empty if they fail to address this question:
What makes your...Read More >>
I get SO SICK of boring marketing campaigns.
Maybe it’s because I’m a weird poet freak. I get sick of landing on websites that use the same copy formulas and same kinds of photos. Did they question whether they’re going to make the person the company wants to impress think: “Oooh. That’s weird. That’s neat”?
Sure, your website needs to clearly express the benefit you’re offering your customers or clients. You need to woo them by demonstrating that you understand them. You could probably...Read More >>
It happens all the time.
You hear a news story, see a television show, or hear a reference that jogs your memory -- and then you find yourself rattling off a few keys in Google to do a quick fact check.
As internet-connected devices play a larger and larger role in our day-to-day lives, businesses need to consider how this connectivity affects their online presence.Read More >>
We get it already -- it’s important to have a mobile-optimized site.
Mobile-optimized sites, particularly those with responsive design, are generally more likely to convert traffic into customers than a desktop site viewed on mobile devices. And that’s good to know since mobile sites are better suited to attract calls, which are the most valuable medium for conversion.
But there’s a catch -- when a mobile site isn’t optimized according to best practices, it can actually suffer from a worse...Read More >>
When most of us think of spring, we think of spring cleaning -- where we fix stuff up, get rid of other stuff, and powerwash the rest.
But with all the sweeping, dusting, and mopping you’re doing around the house, it’s easy to forget that your website can benefit from some spring cleaning, too.Read More >>