wtc-online

"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

10/01/2015, posted in Conversion by Megan Williams
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I learned two things about Kenny Rogers this week. 

First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog.

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08/11/2015, posted in Conversion by Tim Hand
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For all the money marketers spend on building brand awareness online, some of the greatest things in marketing (and in life) really are free. You can always buy more advertising space and shoot out press releases to drum up attention, but nothing makes a splash for local businesses like real, positive news coverage.

Even while consumers turn to the internet to do everything from messaging old college roommates on Facebook to buying inflatable toast, traditional media like the local news is...

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07/30/2015, posted in Conversion by Hannah Rodabaugh
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This week, I learned there is such a thing as too much Twitter. If there is such a thing as a Twitter hangover, I have one.

After binging on #CecilTheLion news for days (and weighing in myself), I didn’t want to even look at a computer ever again. I was kind of like that person who drinks too much and swears they will never drink again when they throw it all up the next morning.

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07/16/2015, posted in Conversion by Tim Hand
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“Brand” can sometimes feel like a very intangible thing.

While the word means more than just logos and design, my first thought often goes to rows of laundry detergent or cans of Campbell’s soup whenever someone says the word. Which makes sense, since our first experience with brand is typically through the products that we purchase and use on a daily basis.

But with digital marketing becoming a bigger part of small business management, this kind of thinking creates something of a...

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07/02/2015, posted in Conversion by Hannah Rodabaugh
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PPC ads are a mysterious force, or so it may seem to the untrained observer.

You work hard to target keywords or to tell people who you are and what you offer at a glance, and that’s still not always enough to generate clicks on your PPC ads.

Why? Because a basic, well-constructed PPC ad is never as compelling as a distinctive, well-constructed one.

It has to do with a little thing called the Von Restorff Effect, which essentially boils down to the idea that we are all hardwired...

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06/23/2015, posted in Conversion by Tim Hand
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Is there any wonder why we love “Likes”?

There’s something undeniably gratifying about seeing your page’s fan count rise. The same goes for followers, retweets, repins, and just about everything else in the world of social media metrics. These rising numbers can reflect real progress in your social media marketing.

More “Likes” can mean more people are noticing your brand, seeing your content, and amplifying your reach. But let’s face it – all of that aside, it just feels good.

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06/18/2015, posted in Conversion by Tim Hand
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Nothing is ever straightforward when it comes to marketing. Before you even begin, you’re hit with the question: “What marketing channels are going to be most effective for my business?” And if you’re marketing intelligently, you’ll still be asking this same question long after you’ve started.

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06/09/2015, posted in Conversion by Megan Williams
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Millennials, we’ve heard it all, amirite?  

We’re narcissistic, lazy, impatient, entitled snake people.

And these qualities make the Hard-To-Reach Millennial the Tough Marketing Challenge for 2015.   

But get a clowder of us together, and we’ll probably think it’s ridiculous that your business is having such a tough time reaching us when, really, you just need to stop trying so hard.

Cattiness aside, maybe the best way for businesses to reach the hard-to-reach millennial is to accept that...

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05/26/2015, posted in Conversion by Tim Hand
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To improve your conversion rate, it’s important to consider stumbling blocks that might impact a sale throughout the customer’s buying process on your site -- especially on mobile. Your website should be able to answer questions that customers might have when researching your business and considering a purchase, no matter what device they’re using.

This means more than just having an effective, mobile-friendly website. It means having one that also anticipates your customers’ questions.

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05/18/2015, posted in Conversion by Tim Hand
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If you’ve landed on this post, you might already be aware of the great struggle facing every business on Facebook.

Over the past few years, Facebook has reduced organic reach -- meaning the amount of people who see unpaid posts -- among businesses, brands, and everyone else in the habit of using Facebook for promotion.

Facebook is on a neverending quest to improve the quality of content served up to their users. It’s out with self-promotion and in with great, consumer-focused content. But...

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