wtc-online

"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

Tim Hand

Tim Hand is a writer from South Carolina with a background in SEO, content marketing, and copywriting. After graduating from the University of South Carolina, Tim moved to Boise where he contributes to the WTC Marketing blog.
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Recent Posts

08/11/2015, posted in Conversion by Tim Hand
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For all the money marketers spend on building brand awareness online, some of the greatest things in marketing (and in life) really are free. You can always buy more advertising space and shoot out press releases to drum up attention, but nothing makes a splash for local businesses like real, positive news coverage.

Even while consumers turn to the internet to do everything from messaging old college roommates on Facebook to buying inflatable toast, traditional media like the local news is...

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08/06/2015, posted in Traffic by Tim Hand
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Download Your Facebook eBook Here  

 

Odds are, you don’t need to be told about the importance of Facebook.

More than 7 out of 10 adults online are active on the social media site, and about half of these users check their pages several times a day.

Connecting people with friends, family members, and coworkers on an endless range of internet-enabled devices, Facebook has become synonymous with the phrase “social media” for the vast majority of us online. Tied for second place,...

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08/04/2015, posted in Websites by Tim Hand
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Let’s say that you’ve already done your homework.

You know what terms and phrases your users are searching for when they’re looking for local businesses like yours. In other words, you’ve done your keyword research. Now you’re ready to rewrite some of your web pages to suit those phrases.

In theory, this will make it easier for people in your area to find your website when they search using those keywords. You know that a little keyword savviness can make a world of difference in the amount...

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07/29/2015, posted in Websites by Tim Hand
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Are you subscribed to the WTC Marketing newsletter?

If so, you might already have a shiny new handout in your inbox. Today, we’re debuting an exclusive monthly feature for our subscribers – the Monthly Marketing Trend Report.

(... Not subscribed yet? Grab your copy of the report by subscribing below!)

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07/16/2015, posted in Conversion by Tim Hand
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“Brand” can sometimes feel like a very intangible thing.

While the word means more than just logos and design, my first thought often goes to rows of laundry detergent or cans of Campbell’s soup whenever someone says the word. Which makes sense, since our first experience with brand is typically through the products that we purchase and use on a daily basis.

But with digital marketing becoming a bigger part of small business management, this kind of thinking creates something of a...

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07/14/2015, posted in Traffic by Tim Hand
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For those buried in social media and marketing news feeds for a good chunk of every week, Facebook is inescapable.

What would my Feedly stream be if it weren’t plastered with Mark Zuckerberg’s smiling face, that desaturated blue, and a dozen different articles from major online publishers about how Facebook made a minor tweak to its logo?

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07/07/2015, posted in Websites by Tim Hand
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Business owners love to say that they have “great customer service.”

It’s like how job applicants add “detail-oriented” to their resumes. It’s definitely an important feature, and it speaks to something that your audience expects, but it can feel silly when you can’t offer anything that gives the claimsubstance.

Businesses often boast about customer service in site copy, PPC ads, and promotional materials, but this can come off as empty if they fail to address this question:

What makes your...

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07/02/2015, posted in Traffic by Tim Hand
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With a limited schedule and budget, just about every brick-and-mortar business makes sacrifices when it comes to their marketing efforts. Those seriously strapped for resources might only rely on old-fashioned word-of-mouth marketing.

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06/23/2015, posted in Conversion by Tim Hand
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Is there any wonder why we love “Likes”?

There’s something undeniably gratifying about seeing your page’s fan count rise. The same goes for followers, retweets, repins, and just about everything else in the world of social media metrics. These rising numbers can reflect real progress in your social media marketing.

More “Likes” can mean more people are noticing your brand, seeing your content, and amplifying your reach. But let’s face it – all of that aside, it just feels good.

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06/18/2015, posted in Conversion by Tim Hand
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Nothing is ever straightforward when it comes to marketing. Before you even begin, you’re hit with the question: “What marketing channels are going to be most effective for my business?” And if you’re marketing intelligently, you’ll still be asking this same question long after you’ve started.

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