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"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

Megan Williams

Megan Williams is a poet and writer based in Boise, Idaho. When not working as the editor of WTC Education, Megan runs GHOSTS & PROJECTORS. a poetry reading series and Big Tree Arts. She also likes to concoct new ways to prepare kale for her hunny and her bunny.

Recent Posts

10/01/2015, posted in Conversion by Megan Williams
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I learned two things about Kenny Rogers this week. 

First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog.

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09/03/2015, posted in Websites by Megan Williams
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At this point, you’ve probably realized that your business needs a website.

Read More >>
07/09/2015, posted in Websites by Megan Williams
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Nothing frustrates me more than when people assume copy is easy to write.

“Just be clear,” the naysayers might say. “It shouldn’t take you more than an hour to write that entire website.”

Or even worse: “I’ll do it myself.”  

Don’t get me wrong, I believe you can do it yourself. But if you do it yourself in less than an hour with the goal of being “clear,” not only are you going to subject your audience to embarrassing typos (or your editor to hours of rewrites), but you’re probably not...

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06/25/2015, posted in Websites by Megan Williams
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I get SO SICK of boring marketing campaigns.

Maybe it’s because I’m a weird poet freak. I get sick of landing on websites that use the same copy formulas and same kinds of photos. Did they question whether they’re going to make the person the company wants to impress think: “Oooh. That’s weird. That’s neat”?

Sure, your website needs to clearly express the benefit you’re offering your customers or clients. You need to woo them by demonstrating that you understand them. You could probably...

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06/11/2015, posted in Traffic by Megan Williams
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Ah, June. I just love the sound of prenups being signed in law offices dotted across our sunny, half-humid country, and drunk bachelorettes teetering around like baby giraffes on valium, coming to work distracted by love or whatever.

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06/09/2015, posted in Conversion by Megan Williams
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Millennials, we’ve heard it all, amirite?  

We’re narcissistic, lazy, impatient, entitled snake people.

And these qualities make the Hard-To-Reach Millennial the Tough Marketing Challenge for 2015.   

But get a clowder of us together, and we’ll probably think it’s ridiculous that your business is having such a tough time reaching us when, really, you just need to stop trying so hard.

Cattiness aside, maybe the best way for businesses to reach the hard-to-reach millennial is to accept that...

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05/13/2015, posted in Traffic by Megan Williams
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So you may not be one of those people who just loves social media.

Going on Facebook may seem like a waste of time, or a consensual invasion of privacy. 

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05/07/2015, posted in Conversion by Megan Williams
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Let’s be honest:

“Conversion” just means “getting the people who already need your product and/or love your brand to fork over their hard-earned money.”

We love to couch the conversion relationship in lovey-dovey language, as though fierce loyalty and affection are what cause people to follow the businesses we promote on social media, and totally not the potential for coupons or discounts.

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03/11/2015, posted in Websites by Megan Williams
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Enter your email to download this valuable guide for free: "Small Business Website Checklist"

At WTC Marketing, we spend a lot of time stressing the importance of having a functional website.

Like any marketer worth their salt, we’ve gotten into the habit of leaning on extreme examples that aim right for your pain points. Who isn’t motivated by the fear of becoming the next Blockbuster Video or Borders Books? 

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02/02/2015, posted in Traffic by Megan Williams
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So my future mother-in-law has a great idea for an app.

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