wtc-online

"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

Kate Smith

Kate Smith is a Content Marketing Specialist at WTC Marketing. Her background is an odd hybrid of philosophy and SEO. She is a hobby magpie, picking up such shiny interests as reading Shakespeare, translating Ovid, and horseback riding. You can reliably find her playing video games or pretending to know how to take a decent photo.

Recent Posts

10/14/2015, posted in Traffic by Kate Smith
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Everyone loves Facebook fails.

Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up cringeworthy Facebook conversations for the fun of it.

Everyone loves Facebook fails.

Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up cringeworthy Facebook conversations for the...

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09/17/2015, posted in Traffic by Kate Smith
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08/31/2015, posted in Websites by Kate Smith
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Need to catch up on this month’s marketing news? Only got about 5 minutes?

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04/29/2015, posted in Websites by Kate Smith
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You’re up to your ears in clients. You’re doing so well that your phone is constantly ringing and your calendar is always crammed. The waiting list to even consult with your business is miles long.

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04/24/2015, posted in Websites by Kate Smith
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Well, that's it. The world's over. Pack it up, everybody. We had a good run. Mobilegeddon ruined everything.

Ha, jk. Everything’s kind of fine, really.

Mobilegeddon has begun its rollout and civilization has survived. And here I’d lined up a whole slew of quotes from The Road and Dr. Strangelove.

Tim wrote last week that covering Mobilegeddon is akin to beating a dead horse. Well, that horse is about to get a whole lot deader because the fun has just begun when it comes to Google’s latest...

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04/21/2015, posted in Conversion by Kate Smith
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Courting a potential customer isn’t so different from courting a potential romantic interest. This is because getting new customers, or “conversions,” is an exercise in compatibility and earning trust

It’s like dating. Really, really weird dating.

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04/08/2015, posted in Conversion by Kate Smith
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<<< View our last entry in "What the Heck Is This Buzzword?" -- Freemium

There’s probably at least one buzzword out there that you hear a lot and never get around to looking up. You see or hear it, usually in meetings, and try to roll with it, like “Yeah, how ‘bout those synergies, right?”

One of these terms for me has been “Big Data.” I’ve seen it around and tried to play it cool like I know what it means.

Well, no more. Today, we learn what Big Data’s all about.

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04/02/2015, posted in Websites by Kate Smith
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REPENT! Mobilegeddon is almost upon us, April 21st looms ever closer, and we don’t have long to get our affairs in order before Google changes mobile search forever. Rankings will drop, leads will fall, and Cthulu, Master of R’lyeh, will rise from the sea. If your mobile website hasn’t pleased the great Google gods, great woe will befall you and your organic traffic. Beware… Beware…

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03/25/2015, posted in Conversion by Kate Smith
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Is your website working? Yes? Excellent! But is it working well?

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03/12/2015, posted in Conversion by Kate Smith
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Welcome to another WTC Conversion Roundup! This week, I decided I’d buckle down on a more specific topic than “conversions” and chose to look out for new resources focusing on landing pages. I found five awesome articles published between 3/6 and 3/12 (and one published on 3/5. Please forgive me.)

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