Need to catch up on this month’s marketing news? Only got about 5 minutes?Read More >>
Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>
I learned two things about Kenny Rogers this week. First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>
I do a good job pretending to be a marketing content writer, but mostly, I’m a poet. And being a poet is not just about pounding away on a laptop in some hideous, dusty garret — it’s also about actively giving back to the local poetry community.
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For all the money marketers spend on building brand awareness online, some of the greatest things in marketing (and in life) really are free. You can always buy more advertising space and shoot out press releases to drum up attention, but nothing makes a splash for local businesses like real, positive news coverage.
Even while consumers turn to the internet to do everything from messaging old college roommates on Facebook to buying inflatable toast, traditional media like the local news is...Read More >>
Odds are, you don’t need to be told about the importance of Facebook.
More than 7 out of 10 adults online are active on the social media site, and about half of these users check their pages several times a day.
Connecting people with friends, family members, and coworkers on an endless range of internet-enabled devices, Facebook has become synonymous with the phrase “social media” for the vast majority of us online. Tied for second place,...Read More >>
Let’s say that you’ve already done your homework.
You know what terms and phrases your users are searching for when they’re looking for local businesses like yours. In other words, you’ve done your keyword research. Now you’re ready to rewrite some of your web pages to suit those phrases.
In theory, this will make it easier for people in your area to find your website when they search using those keywords. You know that a little keyword savviness can make a world of difference in the amount...Read More >>