When you are a marketer, you have a love-hate relationship with your industry.Read More >>
Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>
I learned two things about Kenny Rogers this week. First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>
You’re up to your ears in clients. You’re doing so well that your phone is constantly ringing and your calendar is always crammed. The waiting list to even consult with your business is miles long.Read More >>
Today, customer reviews play an integral role in how we research products and services before ever entering a business’s front door. If you have lousy reviews, people will inevitably decide to look somewhere else for their needs.
If you don’t have any reviews at all, you’re unproven. And that’s only marginally better than being poorly reviewed.
As unfair as it might seem, customer reviews on sites like Google+ or Yelp can be the first (and only) impression of your business for potential...Read More >>
Well, that's it. The world's over. Pack it up, everybody. We had a good run. Mobilegeddon ruined everything.
Ha, jk. Everything’s kind of fine, really.
Mobilegeddon has begun its rollout and civilization has survived. And here I’d lined up a whole slew of quotes from The Road and Dr. Strangelove.
Tim wrote last week that covering Mobilegeddon is akin to beating a dead horse. Well, that horse is about to get a whole lot deader because the fun has just begun when it comes to Google’s latest...Read More >>
We’d all like to be more productive, right?
And with employer speedup expecting more work out of every 40-hour work week, it’s no wonder.Read More >>
Courting a potential customer isn’t so different from courting a potential romantic interest. This is because getting new customers, or “conversions,” is an exercise in compatibility and earning trust
It’s like dating. Really, really weird dating.Read More >>
Data can be awesome for business.
Marketers use data about consumers and their habits to focus everything about a brand, from its visual identity to its voice on social media. It can even be helpful for really small things, too. Data can help with seemingly unimportant aspects of web design, like “Should our ‘buy now’ button be red or blue?”Read More >>
How do things go viral?
It’s no secret that our emotions influence what and how we make purchases. We like to think that we buy stuff based on reasoning or facts, but the reality is actually much more complex.
In fact, neuroscientists now think that almost all our decisions are based on emotion -- even those we think are based on logic.
Read More >>
“An apple a day keeps the doctor away.”
Well, if only.
Waiting rooms with crayon marks on the wall and magazines that date back to Bush’s first term haphazardly tossed on end tables. The sound of crying babies echoing in distant halls thick with the scent of industrial cleaner and tacky landscape paintings.
If your experiences are anything like mine, you’d probably find the notion of “keeping the doctor away” all too appealing. With these negative associations with healthcare, it’s enough to...Read More >>
It’s officially tornado season. And that means lines of severe, disastrous storms sucking up everything in their path from trees to trucks to cows.
It’s also the season of rubbernecking news coverage on those tornadoes and the horrific, but weirdly random, damage they cause.Read More >>
<<< View our last entry in "What the Heck Is This Buzzword?" -- Freemium
There’s probably at least one buzzword out there that you hear a lot and never get around to looking up. You see or hear it, usually in meetings, and try to roll with it, like “Yeah, how ‘bout those synergies, right?”
One of these terms for me has been “Big Data.” I’ve seen it around and tried to play it cool like I know what it means.
Well, no more. Today, we learn what Big Data’s all about.Read More >>
Every business has a goal.
This basic idea is one of WTC’s guiding principles. And if you’ve been following us, you know that we write about how websites can accomplish a business’s goals. All. The. Time. But before you’re able to create a website that meets your business goals, it’s important to know what those goals are. To that end, businesses usually craft a mission statement that defines their objectives.Read More >>
REPENT! Mobilegeddon is almost upon us, April 21st looms ever closer, and we don’t have long to get our affairs in order before Google changes mobile search forever. Rankings will drop, leads will fall, and Cthulu, Master of R’lyeh, will rise from the sea. If your mobile website hasn’t pleased the great Google gods, great woe will befall you and your organic traffic. Beware… Beware…Read More >>
Like me, you probably love to laugh. That’s because most of us all love humor. We love seeing funny movies, reading funny books, and telling or hearing funny jokes. But humor can also affect us in surprising ways.Read More >>