Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>
I learned two things about Kenny Rogers this week. First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>
Your business relies on customers. So when someone searches for local services that you provide, you want to be first in their mind. For this to happen you need to rank highly on search engines for local queries, but unless you're well-versed in the ways of SEO, succeeding at this may seem one part mysterious and one part hassle.Read More >>
I’d never been involved with a true roundup before (the closest I’ve come was a roundup of our own posts) so it was a new experience for me to so feverishly stalk Twitter, Feedly, InBound, LinkedIn, and any other platform I could think of for the cutting-edge content based around the topic of CRO.Read More >>
Unless you’re taking minimalist design to a drab new level, you’re probably already using color on your website.Read More >>
What company doesn’t want to be Apple?
It's just about every company's dream to achieve the wealth and legions of fans that Apple has amassed. It’s why tech startups in particular often model everything from Apple’s design motifs to their leadership structure. One of the most obvious elements that inspires startups is Apple’s distinct branding.
Businesses from just about every niche have their role models that guide their vision, which isn’t necessarily a bad thing. After all, who wouldn’t...Read More >>
What do you do the first time you visit a business’s homepage? If you’re like me and are even the tiniest bit interested in what they’re selling, you check out their About Us page to see their story.
Why? Because consumers want to learn about the people who run the companies they love. They want to see the human side of brands. This is why an "About Us" page receives tons of traffic -- often some of the highest levels on a website. In fact, some believe that your online bio is more important...Read More >>
I’ll be straightforward with you here: If your site looks like crap, no one will want to look at it and you will lose leads. A website like this isn’t useful to anyone, except maybe the hosting service that’s paid to keep it live.Read More >>
While the area might be more well known for the surf or its music scene, the Central Coast is also a strong contender as one of the best foodie destinations in California. Between Ventura’s world-famous beaches and endless sprawling acres of farmland, the region offers enough seafood and homegrown fare to all but guarantee some of the finest, freshest dining you can find along the west coast.
But great restaurants aren’t just built on delicious food alone. Running a successful restaurant...Read More >>
Search engine optimization, or SEO, is the process of increasing the visibility of websites in search engines so that they can be more easily found. And it is one of the most technical and difficult parts of marketing your business.
A ranking on page one for a popular query can make a world of difference in the number of leads a business receives from search traffic....Read More >>
Let’s say the Pumpkin Spice Latte was arrested for assault.Read More >>
If your business has seen an inexplicable drop in Facebook post reach and engagement, you’re not alone. We’ve experienced the same decline in Facebook engagement here at WTC. To us, it’s a pretty clear indication that Facebook is putting an end to businesses capitalizing on their viewers.Read More >>
“EVERYONE NEEDS TO BE MAKING CONTENT” the marketing experts tell us. So we make it and then we post it, sometimes without pausing to consider why.
When you think about it, content is a pretty vague word. Actually, it’s a little obnoxious, how vague it is.
So when those marketing experts tell you to “put your content to good use”? That’s also quite vague.Read More >>