wtc-online

"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

01/29/2015, posted in Websites by Megan Williams
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Here at WTC Education, we often struggle to decide how to categorize a piece of content. If a blog post is about On-Page SEO, should we place it in the “Website” or “Traffic” section? Or if I’m writing a website roundup, for instance, should I only include content about web design or development, or is it more helpful to include content on the business behind the website?

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01/28/2015, posted in Conversion by Megan Williams
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Heeeey, Idahoans!

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01/28/2015, posted in Traffic by Tim Hand
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Why would a site not be included in Google’s search results? 

Search engine optimization, or SEO, figures prominently in a considerable number of businesses’ marketing plans. And this goes even for traditional offline businesses, since searches often lead to purchasing decisions at physical locations. In fact, Google’s own stats indicate that four out of five consumers use search engines when researching local businesses, and that 50% of mobile users visit stores within just a day of their...

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01/26/2015, posted in Traffic by Hannah Rodabaugh
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When you look around the internet, doesn't it seem like everyone else is blogging? One-third of Fortune 500 companies have active blogs and that number is only rising. Smart business owners have caught on to the fact that inbound marketing strategies, like blogging, increase sales and ROI.

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01/22/2015, posted in Conversion by Trent Lootens
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By 2020, it’s likely that conversion rate optimization (CRO) will be as popular as SEO, but for now, it remains a widely-unknown term that web marketers use to measure online lead generation success. Conversion rate optimization (CRO) is growing and changing so rapidly that it can be difficult to stay on the cutting edge.

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01/22/2015, posted in Websites by Tim Hand
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Welcome to San Diego, the “hoppiest place on earth.

Termed “America’s craft-beer capital” by Time Magazine, the area has quickly become a hub for beer crafters and enthusiasts nationwide. With 74 breweries and counting, according to DrinkUpSanDiego.com, fine local and home-crafted beers are just about as easy to find as ocean water in the coastal county.

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01/21/2015, posted in Traffic by Kate Smith
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Why should you care what an ex-link builder has to say about websites?

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01/20/2015, posted in Websites by Tim Hand
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Digital advertorials, sponsored content, branded posts. The phrases themselves can be confusing, but the truly confusing element of native advertising is knowing what to charge.

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01/15/2015, posted in Traffic by Megan Williams
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Ah, web traffic, how we would like you to grow endlessly without any excuses. So much so that many of us make a living telling others how psychology, statistics, and guts say they should grow their website traffic and then their number of conversions and consequently, their business.

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01/14/2015, posted in Conversion by Megan Williams
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Let’s face it: even when Google Analytics gives you enough data to understand which pages on your site are contributing to your low conversion rate, these numbers can’t tell you why people aren’t converting.

It’s up to you to develop theories.

These theories can be especially difficult to concoct when your site is already the textbook example of best design practices. If everything on your website looks “right,” it can be hard to see why it’s failing.

Unless you’ve invested in real-time web...

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01/13/2015, posted in Websites by Tim Hand
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While Ventura is more widely known as a worldwide favorite destination for surfing, it’s also known as Southern California’s “Best Kept Secret” when it comes to music destinations. Ventura offers a wide range of taverns, bars, and theaters where local artists and bands show off their talents. In particular, The Majestic Ventura Theater has hosted sold-out shows featuring the likes of Johnny Cash, Ray Charles, and The Doors.

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01/12/2015, posted in Websites by Hannah Rodabaugh
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Baltimore is a city that loves its food. Known for amazing crab cakes, Charm City eateries that serve them are so numerous that a local restaurant reviewer gets away with just reviewing crab cakes.

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01/12/2015, posted in Websites by Hannah Rodabaugh
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Business blogging is everywhere. Lots of small, niche businesses like plumbers and high-end taxidermists who make goat lamps and chicken head candle holders now have blogs because they understand that blogs can communicate what’s new while giving great SEO value at the same time.

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01/12/2015, posted in Traffic by Kate Smith
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Sports teams, as we’ve talked about before, are unique when it comes to marketing. They market to a wide audience of fans, and those fans are often dedicated even if their team’s marketing sucks. Must be nice.

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01/08/2015, posted in Traffic by Trent Lootens
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As we look to grow our presence and brand recognition at WTC Education, we’ve been identifying new avenues that help us to build a voice in the online marketing scene.

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01/05/2015, posted in Websites by Tim Hand
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<<< Take me back to Part I

Welcome to Part 2 of WTC Education’s guide on native advertising. If you’ve haven’t read Part I yet, you can find it at the link above. Or, if you already know your native advertising basics and are ready to learn more about how to use it, read on!

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