wtc-online

"I Need A Website Built!" 7 Things To Ask Before You Sign The Wrong Contract

At this point, you’ve probably realized that your business needs a website. Read more >>

5 Common Business Facebook Fails (And How To Prevent Them)

Everyone loves Facebook fails. Why? Because we’re so glad that we’re not the ones who failed. We’re so amazed that someone has managed to come off as that ridiculous that we can’t help but look up...Read more >>

3 Marketing Lessons You Can Learn From Kenny Rogers

I learned two things about Kenny Rogers this week.  First of all, before all the plastic surgery, Rogers looked like an exceptionally earnest husky dog. Read more >>

10/31/2014, posted in Traffic by Trent Lootens
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Here at WTC Education, we have the luxury of gathering content ideas from our nationwide sales team. These salespeople, or WTC Web Marketing Strategists, meet face-to-face with clients every day who want a new, awesome website or want to pimp out their current site.

During these meetings, current and potential clients ask the Web Marketing Strategists multiple questions about our services, but the most common questions lately have been about traffic and SEO.

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10/29/2014, posted in Conversion by Megan Williams
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Nothing is real unless it’s on the internet, so your business has a website.

And because you read last week’s edition of Conversion 101, your website now has a goal. You know what conversion means to you.

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10/27/2014, posted in Websites by Trent Lootens
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Business used to be fairly straightforward. You'd develop a product. You'd market it. Stores would sell and people would buy.

Then the internet happened.

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10/26/2014, posted in Websites by Megan Williams
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Friday, October 24th is an important day at WTC Marketing. Not only do we get to release our favorite content related to websites and entrepreneurship and all that jazz, but it’s also my birthday. I’m going to pretend this adds some sparkle to this otherwise routine roundup.

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10/22/2014, posted in Traffic by Trent Lootens
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Before WTC Education went live, the marketing team got together to brainstorm ideas that would make our blog launch the gold standard of blog launches.

In that moment, we were fully convinced that the Internet was going to remember the day that WTC Education went live. In the words of Juwan Howard, we we’re “gon’ shock da’ world.”

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10/20/2014, posted in Conversion by Megan Williams
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When I hear the term “conversion,” I immediately think of how my father “converted” to the Episcopal Church when my parents got married.

“Conversion” almost always sounds religious. “You’re preaching to the converted,” you might say to a friend who also feels that the Dyson DC50 Vacuum Cleaner takes care of cat fur better than any vacuum ever.

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10/20/2014, posted in Conversion by Trent Lootens
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Because WTC Education is still technically a startup, we read as much as possible on how to create quality blog content. This week’s conversion roundup focuses on content from October 10-16 that will help you turn your startup blog into a thriving publication machine.

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10/15/2014, posted in Websites by Megan Williams
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Did your parents ever encourage you to “do what you love” for a living?

Did they tell you that you were a unique, special snowflake destined to be the most famous poet in the history of poetry (or was that just me)?

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10/13/2014, posted in Traffic by Zach
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Good search engine rankings take time. This is true for brand new websites and also true of older, legacy websites that have recently undergone a search engine optimization (SEO) facelift. 

Our elders tell us that “everything worth doing is worth doing right” and “the easy way is never the right way.” This is especially true in the world of SEO, which is also, unfortunately, a world where patience is a scarce resource.

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10/10/2014, posted in Traffic by Trent Lootens
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Come one, come all! It’s time to ogle over web traffic news that garnered attention from October 4-9.

But first, let’s pay our last respects to TopSEOS.com, a site that faded into oblivion and humiliation. Don’t be sad, though, they did it to themselves. TopSEOS.com is a classic case of what happens when you defy Google.

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10/08/2014, posted in Conversion by Megan Williams
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Whenever I make a friend who’s new to Boise, I convince them to try my hairdresser.

This works to the benefit of both my hairdresser and my ego. My awesome hairdo and glowing recommendation serve as proof that Kristen is worth doing business with.

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10/06/2014, posted in Websites by Trent Lootens
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As I sat down to write this post, Nick Katseanes, a team manager from Page One Power, stopped by my desk and framed a sad reality for e-commerce entrepreneurs: their e-commerce website is doomed to fail no matter what.

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10/03/2014, posted in Websites by Megan Williams
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Hello! Welcome to WTC Education’s weekly list of internet goodies!

This week, our roundup will focus on website news from September 25th through October 3rd.

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10/01/2014, posted in Conversion by Trent Lootens
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So you built a website that strategically converts visitors into cash. Nice work. You just achieved a feat that most online businesses never will.

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